…after some heavy brainstorming…

The following are ideas for cross marketing in Seoul to increase membership of Augusté:

1) Candy Buffet

With permission from the owners/managers of the top cafés, salons, lounges, and restaurants (not sure if businesses will go for this yet), Augusté will establish lavishly adorned, English-garden-themed candy buffets.

With jars overflowing with bulk candies in varying colors of soft pink, the gorgeous birdcage-centered “brand-scape” will evoke a 360-degree tasteful brand image.

To add a bit of “whimsy” and something American, a bowl of $USD pennies will be displayed as well, offering patrons to “take one for good luck.”  Affordable, yet fun.

Each gift bag, cloth, plastic, or paper (whatever is most affordable), will include a ribbon or card emblazoned with http://www.MyAugusté.com.  Depending on what is possible, we may be able to offer each new member a 10% discount, but why offer a discount when we’ve only just begun?

Advantages of cross-marketing: Each of the selected target partners have all established a highly respected “brand” amongst their patrons.  It behooves Augusté to “piggyback” on established brands and destinations in order to allure and recruit new members to our site.

2) Something with the Colleges
To Be Continued…
Advertisements

January 25, 2011. Uncategorized.

Leave a Comment

Be the first to comment!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback URI

%d bloggers like this: